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Maesa Enters Next Growth Phase


Maesa, a leading global provider of beauty brand incubation and strategic outsourcing, supplying leading retailers and beauty companies operating worldwide, is on another growth spurt thanks to an infusion of funds from Bain Capital Private Equity, in which they will acquire a majority stake in Maesa.

Maesa has incubated the creation of successful exclusive brands such as Kristin Ess Hair Care and Flower Beauty and partners with a wide range of retailers including Walmart, Target, Sephora, AS Watson, Ulta, Dollar General and H&M.

Founded in 1997 and headquartered in New York, NY, and Levallois-Perret, France, Maesa generates approximately $230 million in global annual sales.

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